Introducing the CuleM Forest

Thanks to members of the CuleM Community, the CuleM forests in Madagascar, Peru and Uganda are already over 19,000 trees strong. We are working with Ecologi, an organisation that helps businesses and everyday people lower their impact on the planet.

Since CuleM launched our World GMT Collection, we have been honoured and humbled by the response to our watches, listed in GQ’s Watch Guide 2020, 2021 and 2022 and described by Haulogerie as “the perfect GMT… a marvel.”

But we always wanted more for CuleM than our incredible unique designs. Our watches were inspired by the world, and we want our watches to play their part in protecting the world they were inspired by.

That’s why we have partnered with Ecologi, an incredible organisation that focuses on planting trees and funding the world’s best climate crisis solutions.

We’re in this for the long haul, and for every watch that we sell, we’ll plant another 10 trees.

As Elliott Coad, Managing Director of Ecologi said: “CuleM is perfectly set up to drive significant change, and starting with a forest of over 10,000 trees in Madagascar is clear proof of that!”

What’s really amazing about Ecologi is you can see your part of our forest growing (sort of) on Ecolgi’s website. When you buy your CuleM Watch, drop us a line and let us know if you’d like your initials on the digital signature in our forest - and we’ll add them to our forest so you can check in on your 10 trees as they grow.

For every year that goes by, you can be happy in the knowledge that every time your CuleM watch ticks, your 10 trees are drinking in a little more CO2 out of the air, protecting the plant that inspired our unique designs.